Want to map your DNA? You can, for a price.
Will personal mapping of DNA become the next wellness and health trend? Two companies, Navigenics and 23andMe are banking on exactly that.
Both 23andMe and Navigenics made news on Wednesday when a California court judged that they may continue to offer their services in that state. Prior to the ruling, the California Department of Public Health had issued “cease and desist” letters to thirteen companies offering similar services, but none as prominent as 23andMe or Navigenics, which have benefited from buzz and PR in recent months both within and outside of the health care industry and health care information worlds. The letters asserted that the companies were not authorized to operate as laboratories and that genetic testing required a physician’s order. However, both companies have now satisfied California’s requirements — for example, a physician at Navigenics routinely reviews customer orders, and the companies send samples out to laboratories that are licensed for the actual testing. The companies act as coordinators for the service and ensure customer privacy, among other things.
So, how much does it cost to get the complete picture of your genome? 23andMe will send you a kit for $999 — you send it back after taking a saliva swab.
Tags: 23andMe, DNA, gene testing, genomics, NavigenicsRelated Stories
POSTED IN: Pharma and Biotech Industry, Popular Culture
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